November 5, 2015

Just a year ago, Daytona International Speedway welcomed the arrival of the LED-lit letters for a brand-new identification sign, one of the final pieces for the $400 million DAYTONA Rising project. The massive “supersign” was installed near the center injector, the perfect position for welcoming race fans to the world’s only motorsports stadium.

The “DAYTONA” text measures 13 feet 6 inches tall and the “INTERNATIONAL SPEEDWAY” text is more than 12 feet tall, while the entire length of the sign measures 355 feet.

Jones Sign Company built the letters, transporting them from Wisconsin over 1,500 miles and traveling across six states before reaching its final destination.


The sign has become a fan-favorite for photos. Did you take a picture with the sign? Leave us a message with your picture by commenting below! Be a part of the next chapter of history by attending the 59th running of the DAYTONA 500. Tickets are on sale now and going fast! Buy now or call 1-800-PITSHOP for tickets and information.

Related Features

  • Early Access
    Daytona International Speedway has made a limited number of “Early Access Pre-Sale” DAYTONA Supercross tickets available for the iconic race
  • Schedule Announcement
    Denny Hamlin Tries to Become First DAYTONA 500 Champion to Win Three Straight in The Great American Race

    Intensity-Filled Coke Zero Sugar 400 Summer Classic set to be Final Event of Regular Season

    After the DAYTONA 500, NASCAR’s Premier Series goes to Another Florida Venue, Homestead-Miami Speedway, as NASCAR Announces Full Cup Series 2021 Schedule
  • aaron and sully concert
    Aaron Lewis & Sully Erna The Voices Of Godsmack & Staind Come Together, Live & In Person, For The First Time In The American Drive-In Tour

    One Of The First Live Rock Concert Drive-In Series Of 2020
    Offers An Intimate, Unplugged & Side-By-Side Event
    From Two Of Music’s Most Acclaimed Frontmen

    Tickets On Sale Tomorrow, September 29 at Noon
  • Magic of Lights
    Annual Magic of Lights™ Holiday Display Returns to Daytona International Speedway for a Safe and Comfortable Drive-through Experience
    - Beginning Nov. 13, One Carload, One Price to Enjoy More Than A Million Lights
    - Contactless Ticketing by Buying Tickets in Advance
    - View Display From the Comfort and Safety of Your own Vehicle
    - Portion of the Proceeds to Benefit the AdventHealth Foundation
This website uses cookies and similar technologies. By using this website, you are agreeing to our revised Privacy Policy (including our cookie policy) and our Terms Of Use. OK