or call 1-800-PITSHOP to purchase
Call 1-800-PIT-SHOP


2017 BMW Endurance Challenge
When the starting grid is opened, join drivers, crew members, team owners for an up-close look at your favorite cars. A truly unique atmosphere awaits as unprecedented access allows you to walk the entire field, take photos and chat with drivers.
2017 BMW Endurance Challenge

While on your grid walk before the race, take advantage of the unprecedented access and fill your autograph collection. The entire field will be out on pit road so this is your chance to meet your favorite drivers and walk away with signed memorabilia that will be yours forever.

2017 BMW Endurance Challenge

A true fan-favorite experience, garage access is a must-have for any true race fan. This up-close, exclusive insider upgrade puts you right in the middle of the race day action, watching drivers and crews prepare for the biggest race of the season.


  • 2017 Rolex 24 At DAYTONA

    Enjoy a variety of bands and musical acts, including Saturday Night Karaoke.

  • 2017 Rolex 24 At DAYTONA

    Celebrate this international event with food and drink from across the globe.

  • 2017 Rolex 24 At DAYTONA

    Watch drivers and crews hard at work from huge garage windows.

  • 2017 Rolex 24

    Treat your palate to bold wines and exquisite cheeses.

  • 2017 Rolex 24 At DAYTONA

    Take a walk through history with row after row of classic sports cars.

  • Fanatics Store
    Swing by this one stop shop all weekend long for your race gear needs.
  • 2017 Rolex 24

    Don't miss a moment of race action with a massive 20 ft x 40 ft big screen.

  • 2017 BMW Endurance Challenge

    Watch as the BMW Endurance Challenge winners celebrate in Gatorade Victory Lane.

  • 2017 Rolex 24 At DAYTONA
    Past entertainment has included rock walls, trampolines, face painting and more!
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Daytona International Speedway
One Daytona Boulevard
Daytona Beach, FL 32114
Rolex 24 At DAYTONA Teaser